Breaking · Succession
J.D. Carlson Hands Plan Design Consultants to Son Tristan, Returns to Pro Surf Tour After Epiphany on Texas Farm
Founder says both his body and his mind are "set," confirms he will pursue the No. 1 ranking in the world again, and adds that the company's 10-year vesting schedule for his own career "fully vested on Tuesday."
Somewhere outside a town in Texas — J.D. Carlson, founder of Plan Design Consultants and a man who has spent roughly two decades explaining the difference between a safe harbor match and a safe harbor nonelective to people who did not ask, announced Tuesday that he is handing the firm to his son Tristan and returning to the professional surfing circuit, effective immediately, or at least effective after one more client call.
The decision came, Carlson said, during what he described as "an epiphany" on his farm, where he was reportedly standing in a pasture holding a coffee mug and a printout of a cross-tested allocation when the wind shifted.
"I was looking at a column of EBARs and the numbers just sort of lifted off the page and turned into a wave," Carlson said. "And I thought: that's a left-hander. I can ride that. And then I thought: why am I calculating this. And then I thought: it's time."
Carlson confirmed that his body is ready, his mind is set, and that he intends to chase, once again, the title of No. 1 surfer in the world. Asked whether he had ever previously held that title, Carlson said the question was "a distraction" and that the tour's ranking methodology "has had a lot of problems."
Under the succession plan, which Carlson reportedly drafted on the back of a 5500 extension form, Tristan Carlson will assume full control of plandesign.com, the client roster, the office coffee machine, and "whatever is in the drawer that says DO NOT OPEN." A transition period of 10 days was selected because, in the elder Carlson's words, "I already did the 10-year cliff. I'm vested. Let's go."
Tristan, reached by phone while still absorbing the news, said he was honored, grateful, and "fairly sure Dad has not been in the ocean since the second Bush administration."
"He put a paddleboard in the stock tank last spring and called it training," Tristan said. "The cattle were very upset. I think two of them are still in therapy."
A spokesperson for the professional tour, who asked not to be identified because he was "not aware this was a thing," said the organization had not received an entry, a waiver, or a ranking inquiry from anyone named Carlson, but added that "the gentleman is welcome to show up at the qualifiers like everybody else, and we'd ask that he not bring the cows."
Longtime client Darlene Oyelaran, who sponsors a 40-participant plan and says she has "never once understood what J.D. does but trusts him completely," took the news in stride. "Honestly, if my TPA says he needs to go be the best surfer in the world, who am I to stop him," she said. "I just need the testing done by March. Does the ocean have Wi-Fi?"
Carlson spent the remainder of Tuesday afternoon waxing the board, shouting "drop in!" at a horse, and reviewing a plan document he swore was the last one.
"I've designed a lot of plans," he said, gazing at a horizon that was, by all accounts, 300 miles from the nearest coast. "This is the first one for me."
At press time, Tristan had quietly changed the office voicemail and placed the phrase "and we are not hiring a surf coach" in the firm's updated mission statement.